K-Swiss is one of the world’s largest makers of athletic shoes and a heritage American sportswear brand.
K-Swiss
Challenge
Though K-Swiss saw strong engagement via its organic social channels, it wasn’t translating to ecommerce success. They were unsure of how to capture a new audience that would provide consistent, day-over-day sales.
Approach
- Expanded Facebook target audiences beyond “sneakerheads”
- Shifted campaign focus from limited edition drops to daily-wear, core products
- Highly targeted campaigns for major, limited-edition collaborations
Task
social channels